Omri Abend

It is not only _what_ we ask large language models (LLMs) to do that matters, but also _how_ we ask them. Phrases like "This is urgent" or "As your supervisor" can shift model behavior without altering task content. We study this effect as **pragmatic framing**, contextual cues that shape directive interpretation rather than task specification. While prior work exploits such cues for prompt optimization or probes them as security vulnerabilities, pragmatic framing itself has received comparatively little attention as a target of controlled measurement in instruction following. To support its systematic study as a measurable property, we introduce a framework that combines three components: directive-framing decomposition separating framing context from task specification; a taxonomy organizing 400 instantiations of framing into 13 strategies across 4 mechanism clusters; and priority-based measurement that quantifies influence through observable shifts in directive prioritization. Evaluating five open-weight LLMs across different families and scales, we find that pragmatic framing produces systematic shifts in directive prioritization, and the effectiveness ranking of different strategies proves highly consistent across models. This reveals that susceptibility to pragmatic framing is a structured behavioral property of instruction-tuned systems. Measuring this susceptibility is a prerequisite for any deliberate response to it, and this work provides the framework to do so.

The “LLM-as-a-judge” paradigm has become a standard method for evaluating open-ended generation. To address the quadratic scalability costs of pairwise comparisons, popular benchmarks like Arena-Hard and AlpacaEval compare all models against a single anchor. However, despite its widespread use, t...