作者位次 #2/9SIGIR 2026Oral· Information Retrieval (Full)
TAR: Generative Auto-Bidding and Budget Pacing via Multi-Scale Trajectory Modeling
Liang Shi · Longxiang Xu (Taobao & · Tmall Group of Alibaba) · Tmall Group of Alibaba) · Yundu Huang (Taobao & · Tmall Group of Alibaba) · Yundu Huang (Taobao & · Shengjie Sun (Taobao & · Tmall Group of Alibaba)
摘要
Auto-bidding and budget pacing are formulated as sequential decision-making tasks. While flexible, such a framework faces a fundamental granularity mismatch: decisions are made at a fine temporal scale, while their performance feedback is fully and reliably observable at a much coarser resolution...