Optimizing Marketing Subsidies via Counterfactual Learning with Asymmetric Reward Function
Xiang Li · Yanghao Xiao · Chunyuan Zheng · Qian Zou · Cheng Bing · Shuai Chen · Haoxuan Li · Zhouchen Lin
摘要
In marketing, optimizing subsidy allocation to maximize overall profits is of substantial economic importance. Prior research has employed treatment effect estimation techniques to identify subsidy-sensitive items and design corresponding allocation strategies. However, more accurate treatment ef...