一作SIGIR 2026Poster· Information Retrieval (Industry)
Item-Targeting with Keyword Enhancement: A Hybrid Approach to Ads Targeting
Hua Zou · Dipanwita Saha · Ning Chen · Chen Yang · Xinxin Shu · Abraham Bagherjeiran
摘要
Modern digital advertising systems rely on two primary targeting mechanisms: keyword targeting, where advertisers manually specify search terms, and item-based targeting, which matches ads to buyer queries through semantic similarity. While both approaches are effective in isolation, they leave a...