一作SIGIR 2026Poster· Information Retrieval (Short)
Counterfactual Multi-task Learning for Delayed Conversion Modeling in E-commerce Sales Pre-Promotion
Xin Song · Kaiyuan Li · Jinxin Hu
摘要
Sales promotions, as short-term incentives to stimulate product purchases, play a pivotal role in modern e-commerce marketing strategies. During promotional events, user behavior patterns exhibit distinct characteristics compared to regular periods. Notably, in the pre-promotion phase, users typi...