作者位次 #6/9SIGIR 2026Poster· Information Retrieval (Short)
ZIPBid: Hierarchical Zero-shot Incremental Spend Planning for Auto-bidding
Yunke Bai · Wenzheng Shu · Jinan Pang · Wentao Bai · Yunshan Peng · Ji Wu · Yanxiang Zeng · Kaiyuan Li · Xialong Liu
摘要
The Auto-bidding plays a critical role in automating ad delivery. However, current bidding systems face two critical challenges: (i) sparse and uncertain conversions, especially the long conversion attribution latency caused by privacy policies, deep conversion paths, or marketing campaigns, coll...