一作KDD 2026Oral· Knowledge Discovery & Data Mining
GRB: A Generative Reinforcement Bidding Framework for Multi-Channel Online Advertising
Hongchang Wu · Weitong Ou · Hengquan Guo · Zixin Shao · Hongyan Xue · Junwei Pan · Shudong Huang · Zhangbin Zhu · Xin Liu · Nianhua Xie · Lei Xiao · Haijie Gu