Yan Gao

We study the problem of inferring substitutable and complementary items, which underpins applications such as alternative and follow-up purchase suggestions. Existing approaches typically learn from behavior-derived item-item associations using GNNs or leverage item content alone. However, these...

On E-commerce platforms, new products often suffer from the cold-start problem: limited interaction data reduces their search visibility and hurts relevance ranking. To address this, we propose a simple yet effective behavior feature boosting method that leverages substitute relationships among p...