O ne R ec-Think: In-Text Reasoning for Generative Recommendation
Zhanyu Liu · Shiyao Wang · Xingmei Wang · Rongzhou Zhang · Jiaxin Deng · Honghui Bao · Jinghao Zhang · Wuchao Li · PengFei Zheng · Xiangyu Wu · Yifei Hu · Qigen Hu · Xinchen Luo · Lejian Ren · Zhang Zixing · Qianqian Wang · Kuo Cai · Yunfan Wu · Hongtao Cheng · Zexuan Cheng · Lu Ren · Huanjie Wang · Yi Su · Ruiming Tang (Huawei Noah' · Kun Gai · Guorui Zhou
摘要
The powerful generative capacity of Large Language Models (LLMs) has instigated a paradigm shift in recommendation. However, existing generative models (e.g., OneRec) operate as implicit predictors, critically lacking the capacity for explicit and controllable reasoning—a key advantage of LLMs. T...