NormViz: A Benchmark and Framework for Grounding Multimodal Reasoning in Global Cultures
Akhila Yerukola · Fabrice Y Harel-Canada · Simran Khanuja · Abhinav Sukumar Rao · Ashima Suvarna · Nanyun Peng · Saadia Gabriel · Maarten Sap
We introduce a benchmark and training dataset to evaluate vision-language models’ understanding of visually observable cultural norms in images.
摘要
AI systems are used worldwide, but they struggle to serve the needs of culturally diverse populations. Prior work on cultural understanding evaluates AI systems on text-only settings or on visual artifact recognition (e.g. foods, clothing). The ability to reason about visually observable behaviors through local social norms, which we call visual norm understanding, remains unexamined. We introduce NormViz-Bench, a high quality, human-validated benchmark of 3,272 contrastive image pairs (6,544 images) spanning 16 countries. Each pair varies only in the culturally relevant behavior (e.g., objects, attributes, spatial relations, and actions) that alters how each image is interpreted. Each image is labeled as conforming to, violating, or irrelevant to local social norms, and pair-level evaluation requires both images to be correctly classified, thereby preventing reliance on superficial visual shortcuts. Even the strongest VLMs, Gemini 3.0 Flash and Qwen2.5 VL 7B, succeed on only 25.3% and 23.0% of pairs, struggling most with identifying violating and culturally benign visual behaviors. Towards bridging this, we introduce NormViz-Train, a training dataset of 64k images paired with explanations. Though absolute performance remains low (<30%), finetuning on NormViz-Train improves pair accuracy relatively by up to 86% and 36% for Qwen3-VL 4B and 8B respectively, showing a path forward to teach models to connect visual perception to cultural significance. Together, NormViz-Bench and NormViz-Train establish visual norm understanding as a challenging and consequential frontier for multimodal AI.