作者位次 #5/10SIGIR 2026Oral· Information Retrieval (Full)
Generative Bid Shading in Real-Time Bidding Advertising
Yinqiu Huang · Hao Ma · Wenshuai Chen · Zongwei Wang · Shuli Wang · Yongqiang Zhang · Xue Wei · Yinhua Zhu · Haitao Wang · Xingxing Wang
摘要
Bid shading plays a crucial role in Real-Time Bidding (RTB) by adaptively adjusting the bid to avoid advertisers overspending. Existing mainstream two-stage methods, which first model bid landscapes and then optimize surplus using operations research techniques, are constrained by unimodal assump...