一作SIGIR 2026Oral· Information Retrieval (Full)
Generative Auto-Bidding with Unified Modeling and Exploration
Mingming Zhang · Feiqing Zhuang (Taobao & · Shengjie Sun (Taobao & · Shengjie Sun (Taobao & · Shengjie Sun (Taobao & · Tmall Group of Alibaba) · Shengjie Sun (Taobao & · Keping Yang (Taobao & · Tmall Group of Alibaba) · Shengjie Sun (Taobao & · Shengjie Sun (Taobao & · Keping Yang (Taobao & · Shengjie Sun (Taobao & · Tmall Group of Alibaba) · Shengjie Sun (Taobao &
摘要
Automated bidding has become a core component of modern digital advertising. Early methods were primarily rule-based, while easy to implement, they struggled to adapt to rapidly changing environments. Subsequent Reinforcement Learning methods modeled bidding as a Markov Decision Process but were...