一作SIGIR 2026Poster· Information Retrieval (Short)
Who Is Shopping With You? How Persona Design Shapes Cognitive and Social Engagement in AI Shopping Agents
Hyungwoo Song · Kyusik Kim · Hyeonseok Jeon · Minjeong Shin · Bongwon Suh
摘要
Conversational shopping agents powered by large language models are increasingly used for online product exploration, yet the role of interaction style in shaping shopping behavior and user experience remains underexplored in shopping IR. To address the gap, we conducted two studies in experience...