Lonneke van der Plas

Creative problem-solving requires combining multiple cognitive abilities, including logical reasoning, lateral thinking, analogy-making, and commonsense knowledge, to discover insights that connect seemingly unrelated pieces of information. However, most existing benchmarks for large language models (LLMs) evaluate only specific components of this process. Moreover, many creativity-oriented benchmarks rely on artificially constructed brainteasers or contrived scenarios that do not reflect how creative problem-solving occurs in real-world settings. To address this gap, we introduce CresOWLve (containing 2,061 examples across five difficulty levels), a benchmark for evaluating creative problem-solving using puzzles grounded in real-world knowledge. Problems in CresOWLve require employing multiple creative thinking strategies, retrieving facts from diverse domains, and creatively combining them to arrive at a solution. Evaluating several frontier non-thinking and thinking LLMs, we show that CresOWLve remains highly challenging. Our analysis reveals a consistent performance gap: models perform substantially better on factual questions than on creative ones (up to -17% drop). While models can often retrieve the relevant knowledge, they struggle to form the non-obvious creative connections required to integrate the knowledge and arrive at the correct answer.

Creative thinking is a fundamental aspect of human cognition, and divergent thinking—the capacity to generate novel and varied ideas—is widely regarded as its core generative engine. Large language models (LLMs) have recently demonstrated impressive performance on divergent thinking tests and prior work has shown that models with higher task performance tend to be more aligned to human brain activity. However, existing brain-LLM alignment studies have focused on passive, non-creative tasks. Here, we explore brain alignment during creative thinking using fMRI data from 170 participants performing the Alternate Uses Task (AUT). We extract representations from LLMs varying in size (270M–72B) and measure alignment to brain responses via Representational Similarity Analysis (RSA), targeting the creativity-related default mode and frontoparietal networks. We find that brain-LLM alignment is positively associated with model size (default mode network only) and with idea originality (both networks), with these relationships clearest early in the creative process. We further find that post-training objectives are associated with functionally selective differences in alignment: a creativity-optimized Llama-3.1-8B-Instruct retains alignment with high-creativity neural responses while lacking the positive low-creativity alignment present in other variants, but a reasoning-trained variant shows the opposite asymmetry, with negative alignment to high-creativity responses. Together, these results suggest that brain alignment offers an informative lens on how post-training relates to the neural geometry of human creative thought.