Ning Gu

Generative recommendation commonly adopts a two-stage pipeline in which a learnable tokenizer maps items to discrete token sequences (i.e., identifiers) and an autoregressive generative recommender model (GRM) performs prediction based on these identifiers. Recent tokenizers further incorporate c...

Multimodal content is crucial for click-through rate (CTR) prediction. However, directly incorporating continuous embeddings from pre-trained models into CTR models yields suboptimal results due to misaligned optimization objectives and convergence speed inconsistency during joint training. Discr...